A place to live fully, freely, and Always Alive.
City Branding & Identity – Indonesia
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
A place to live fully, freely, and Always Alive.
City Branding & Identity – Indonesia
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Weaving the Tapestry of Asian Culinary Richness
Brand Revamp Strategy and Visual Identity – Indonesia
Moments of calm, crafted in scent and ceremony.
Visual Identity – Indonesia
Your Digital Sanctuary for Comfort and Well-Being
Brand Strategy and Visual Identity – Indonesia
Preserving Memories, Fostering Understanding
Social Impact and Communication Design – Indonesia
Bridging hearts in a time of distance
Seasonal Campaign Design – Indonesia
BSD City: Always Alive
A place to live fully, freely, and Always Alive.
City Branding & Identity – Indonesia
Unfold the story +
BSD City: Always Alive
A place to live fully, freely, and Always Alive.
City Branding & Identity – Indonesia
Unfold the story +
BSD City: Always Alive
A place to live fully, freely, and Always Alive.
City Branding & Identity – Indonesia
Unfold the story +
BSD City: Always Alive
A place to live fully, freely, and Always Alive.
City Branding & Identity – Indonesia
Unfold the story +
Mandarin Chicken Rice:
Weaving the Tapestry of Asian Culinary Richness
Brand Revamp Strategy and Visual Identity – Jakarta
Unfold the story +
Mandarin Chicken Rice:
Weaving the Tapestry of Asian Culinary Richness
Brand Revamp Strategy and Visual Identity – Jakarta
Unfold the story +
Mandarin Chicken Rice:
Weaving the Tapestry of Asian Culinary Richness
Brand Revamp Strategy and Visual Identity – Jakarta
Unfold the story +
Jiwa Kultura:
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Unfold the story +
Jiwa Kultura:
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Unfold the story +
Jiwa Kultura:
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Unfold the story +
Jiwa Kultura:
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Unfold the story +
Jiwa Kultura:
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Unfold the story +
BSD City: Always Alive
A place to live fully, freely, and Always Alive.
City Branding and Visual & Campaign Identity – Indonesia
Unfold the Story +
Mandarin Chicken Rice
Weaving the Tapestry of Asian Culinary Richness
Brand Revamp Strategy and Visual Identity – Indonesia
Unfold the Story +
Jiwa Kultura
The Journey to Celebrate Indonesia
Brand Strategy and Visual Identity
Unfold the Story +
FlipFlop TV
Your Digital Sanctuary for Comfort and Well-Being
Brand Strategy and Visual Identity – Indonesia
Unfold the Story +
Jurnal Alzheimer
Preserving Memories, Fostering Understanding
Social Impact and Communication Design – Indonesia
Unfold the Story +
Scent&Ceremonies
Moments of calm, crafted in scent and ceremony.
Visual Identity – Indonesia
Unfold the Story +
Bank Jago
Bridging hearts in a time of distance
Seasonal Campaign Design – Indonesia
Stories in Progress
Penguin - 10,000 Words
Empowering Gen Z to Achieve Reading Mastery
D&AD New Blood Yellow Pencil Winner 2023
Stories in Progress
almakirana99@gmail.com
Welcome to the archive of becoming — a collection of process, progress, and pursuit.
A space shaped by making and meaning, where design grows through curiosity and care.
Education
MA Graphic Branding Identity
London College of Communication,
University of the Arts London
2023
BA Design Communication
Lasalle College of the Arts,
Singapore
2020
Jun 2024 - Present
Middleweight Designer
Bartle Bogle Hegarty
London, United Kingdom
Jan 2024 - Present
Freelance Lead Creative
FULLFILL STUDIO
Jakarta, Indonesia
Mar 2021 - Jul 2022
Graphic Designer
FULLFILL STUDIO
Jakarta, Indonesia
Dec 2020 - Feb 2021
Graphic Designer
STUDIO LÈNGUA
Jakarta, Indonesia
Jul 2020 - Nov 2020
Freelance Graphic Designer
AFTER SUNSET Branding Consultant
Jakarta, Indonesia
D&AD New Blood
Yellow Pencil Winner 2023
Penguin - 10,000 Words
BSD City: Always Alive
INDONESIA, 2024
Studio : Fullfill Studio, Jakarta
Role : Lead Creative
Result : A cohesive city-wide brand adopted across Jakarta and BSD, strengthening BSD City’s image as a forward-thinking and livable smart city.
Imagive a place to live fully, freely, and Always Alive.
BSD City, Indonesia’s largest integrated smart digital city, sought to reposition itself as more than just a residential hub. The Always Alive campaign was designed to position BSD City as a forward-thinking, dynamic, and evolving community that provides comprehensive life solutions while enhancing residents' quality of life.
Rooted in principles of progress, integration, livability, and green living, the campaign set out to present BSD as a city of endless possibilities and freedom to craft people’s ideal lifestyle—a city that adapts, grows, and moves with them.
Life is about the choices we make.
I know that I long for an authentic life. A life that I can craft any way I want.
Where the possibilities are endless, and the choices are mine.
In BSD City, you have the freedom to shape your own story and embrace the life you always wanted.
A place where you are:
Always Alive
–Excerpt from the Always Alive manifesto
Challenge
Despite its scale and innovation, BSD City’s brand perception lacked cohesion and emotional resonance. Existing communications failed to reflect the city’s holistic vision and vibrant lifestyle. The challenge was to develop a unified brand identity and campaign system that could inspire residents and attract new audiences while remaining scalable across diverse mediums—from billboards to digital platforms.
Approach
We led strategy and design from the ground up, beginning with a full brand audit to define positioning, manifesto, and tone of voice. From there, we built a comprehensive visual identity system supported by clear creative guidelines across photography, motion, and framing.
The identity was brought to life through a 3-tier campaign journey, spanning OOH, merchandise, social media, and motion assets. The result was a cohesive, scalable system that unified BSD City’s communications under the inspiring banner of Always Alive.
The Story So Far
The Always Alive campaign was officially adopted city-wide, shaping BSD City’s brand identity across Jakarta and BSD.
From large-scale outdoor media to social and merchandise, the system created a seamless experience that strengthened BSD’s positioning as a livable, future-ready smart city. The campaign resonated across audiences, successfully aligning BSD with values of innovation, integration, and vibrant living.
Mandarin Chicken Rice:
Weaving the Tapestry of Asian Culinary RichnessINDONESIA, 2023
Studio : Fullfill Studio, Jakarta
Role : Creative and Design
Result : A vibrant identity that reshaped perceptions—transforming the brand from a hospital eatery into a dynamic pan-Asian culinary destination.
Through thoughtful design, Mandarin Chicken Rice transformed from a familiar restaurant-based eatery into a vibrant culinary destination, where every detail tells a story of cultural richness.
Our goal was to weave a tapestry of Asian cultures, creating a visual identity that honours tradition while embracing the diversity of flavour and experience.
Challenge
Mandarin Chicken Rice was widely recognised as a hospital-based eatery, which limited its perception among new audiences. The challenge was to shift this perception—creating a vibrant, culturally rich brand identity—while retaining loyalty from existing customers and inviting younger, broader audiences to experience the restaurant.
Another challenge was to harmonise Chinese cultural elements with a broader spectrum of Asian influences, building a cohesive identity that authentically represents the richness and diversity of the restaurant’s culinary experience.
Approach
We approached the rebrand with a focus on authenticity, cultural richness, and visual storytelling. Through research and cultural immersion, we explored Asian motifs and design elements that reflect the restaurant’s pan-Asian menu.
Multiple design concepts were developed, blending Chinese influences with broader Asian aesthetics. We then created a cohesive visual identity system—including logo, colour palette, typography, and motifs—and applied it across menus, packaging, signage, and marketing materials to ensure a unified and vibrant brand experience.
The Story So Far
The new identity reflects an unmistakably Asian spirit, celebrating the restaurant’s diverse culinary offerings while transcending a singular cultural representation.
- Mandarin Chicken Rice now presents a vibrant, cohesive brand across all touchpoints.
- Customers experience a visually engaging and culturally rich environment, enhancing the restaurant’s perception beyond its hospital-based image.
- The rebrand successfully positions the restaurant as a dynamic pan-Asian culinary destination, unifying its heritage with a contemporary, inviting identity.
Jiwa Kultura:
The journey to celebrate IndonesiaLONDON, 2024
Studio : Personal
Role : Research and Development
Result : A transformative tool that helps Indonesian designers reconnect with cultural roots, embedding identity into process and reshaping design practice.
Jiwa Kultua aims to reclaim and integrate cultural identity into design as a transformative journey. By fostering a community that values respect, responsibility, and authenticity, we strive to create a design culture that truly reflects the spirit of Indonesia.
Jiwa Kultura addresses the disconnection many Indonesian designers feel from their cultural identity due to project-driven work practices. Rather than simply showcasing cultural elements in final design outcomes, the project embeds Indonesian cultural identity throughout the creative process, fostering a natural and intrinsic connection between designers and their heritage.
The initiative highlights traditional philosophies and values, offering a holistic approach to cultural design integration.
At Jiwa Kultura, our mission is to empower and inspire Indonesian designers to infuse their creative processes with the rich essence of Indonesian life philosophy.
Challenge
Indonesian designers often struggle to incorporate cultural identity meaningfully in their work, limiting both personal expression and the broader recognition of Indonesia’s living culture. The challenge was to create a framework and tools that enable designers to reconnect with cultural roots, integrate identity into their process, and influence industry perceptions without relying solely on visual motifs.
Approach
We developed Jiwa Kultura through a four-stage design methodology—Definition, Divergence, Transformation, Convergence—inspired by Matt Cooke’s design process model.
- Conducted in-depth research, including interviews with local and international designers, and cultural exploration of Indonesia’s traditions and philosophies.
- Developed a transformative design framework grounded in three principles: Environment, People, and Belief, emphasising authenticity, respect, and responsibility.
- Created tools and touchpoints that allow designers to apply cultural identity in practice, including workshops, challenges, and an online community.
- Iteratively tested and refined the framework based on user feedback to ensure it is practical, inspiring, and adaptable across creative disciplines.
The Story So Far
Jiwa Kultura provides a comprehensive framework and ecosystem for Indonesian designers to embed cultural identity in their work:
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Jiwa Kultura: Journey – an open-source hub for sharing frameworks, articles, and resources, centralising knowledge and inspiration.
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Jiwa Kultura: Workshop – hands-on sessions allowing designers to apply the framework and collaborate with peers.
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Jiwa Kultura: Challenge – competitions that showcase innovative, culturally-rooted design solutions.
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Jiwa Kultura: Community – an online space for exchange, collaboration, and mutual support among designers.
The project successfully bridges the gap between cultural identity and contemporary design practice, inspiring designers to celebrate, revitalise, and integrate Indonesian heritage in meaningful, process-driven ways.
FlipFlop TV:
A Sanctuary for the SoulIndonesia, 2020
Studio : After Sunset
Role : Designer
Result : A distinct streaming identity built around balance and well-being, positioning FlipFlop TV as a soulful alternative in Indonesia’s SVOD market.
This project explores how branding can transform streaming into a personal and uplifting haven.
Our mission is to redefine digital entertainment by delivering quality content that enhances personal comfort and well-being, transforming FlipFlop TV into a sanctuary for the soul.
FlipFlop TV isn’t just about what you watch—it’s about how you feel while watching.
Challenge
In a crowded SVOD market dominated by global giants, FlipFlop TV faced the challenge of differentiating itself not by content alone, but through emotional experience. The task was to craft a brand identity that emphasized comfort, harmony, and well-being, appealing to tech-savvy viewers seeking more than endless entertainment: a balanced and meaningful digital escape.
Approach
We reimagined FlipFlop TV not just as a streaming service, but as a digital sanctuary.
Drawing inspiration from the Yin Yang symbol, the brand identity was built around the ideas of balance and harmony. Soft circular shapes, a calming blue-green gradient, and warm, intelligent typography came together to create a visual language that feels both contemporary and comforting. Every detail was crafted to remind viewers that FlipFlop TV is more than entertainment—it’s a place to rest, recharge, and reconnect.
The Story So Far
The rebrand gave FlipFlop TV a distinct presence in Indonesia’s crowded streaming market. The identity now reflects its philosophy of comfort and connection, visible in everything from the platform interface to its campaigns.
By blending modern aesthetics with emotional resonance, FlipFlop TV positions itself as a soulful alternative—a viewing experience that uplifts as much as it entertains.