FlipFlop TV:
A Sanctuary for the SoulIndonesia, 2020
Studio : After Sunset
Role : Designer
Result : A distinct streaming identity built around balance and well-being, positioning FlipFlop TV as a soulful alternative in Indonesia’s SVOD market.
This project explores how branding can transform streaming into a personal and uplifting haven.
Our mission is to redefine digital entertainment by delivering quality content that enhances personal comfort and well-being, transforming FlipFlop TV into a sanctuary for the soul.
FlipFlop TV isn’t just about what you watch—it’s about how you feel while watching.
Challenge
In a crowded SVOD market dominated by global giants, FlipFlop TV faced the challenge of differentiating itself not by content alone, but through emotional experience. The task was to craft a brand identity that emphasized comfort, harmony, and well-being, appealing to tech-savvy viewers seeking more than endless entertainment: a balanced and meaningful digital escape.
Approach
We reimagined FlipFlop TV not just as a streaming service, but as a digital sanctuary.
Drawing inspiration from the Yin Yang symbol, the brand identity was built around the ideas of balance and harmony. Soft circular shapes, a calming blue-green gradient, and warm, intelligent typography came together to create a visual language that feels both contemporary and comforting. Every detail was crafted to remind viewers that FlipFlop TV is more than entertainment—it’s a place to rest, recharge, and reconnect.
The Story So Far
The rebrand gave FlipFlop TV a distinct presence in Indonesia’s crowded streaming market. The identity now reflects its philosophy of comfort and connection, visible in everything from the platform interface to its campaigns.
By blending modern aesthetics with emotional resonance, FlipFlop TV positions itself as a soulful alternative—a viewing experience that uplifts as much as it entertains.