Next Wave Consulting:
The Spark Begins With YouLONDON, 2025
Industry : Talent Consulting
Role : Strategy & Visual Identity
Result : A brand that reframes learning as activation—helping early talent unlock their own potential and creating ripples of confidence that carry forward throughout their careers.
You already carry the magic. We’re here to light the spark.
Next Wave Consulting is a learning consultancy built for early-career talent standing at the edge of possibility. Rather than positioning itself as a source of answers, Next Wave exists as a catalyst—helping individuals recognise, activate, and trust the potential they already carry.
This project focused on shaping a brand that believes deeply in people, meeting them at the beginning of their journey and helping them step forward with confidence.
A brand that ignites the magic people already carry, because transformation begins the moment belief is ignited.
Challenge
Early careers are full of raw capability, but often clouded by doubt, uncertainty, and hesitation.
The challenge was to create a brand that doesn’t overpower or instruct, but instead reveals—one that reassures emerging talent that they already have what it takes, while signalling credibility and intention to organisations investing in their growth. Next Wave needed to feel like a spark, not a spotlight.
Approach
The brand was strategically grounded in the Magician archetype, positioning Next Wave as the force that ignites belief and momentum. At its core is the idea that transformation doesn’t come from external validation, but from within.
This philosophy shaped every aspect of the identity. The logo becomes a wand, the spark marks the moment of activation, and the visual language balances warmth with clarity—creating a sense of psychological safety where confidence can grow.
Rather than dramatic change, the brand celebrates subtle ignition: the quiet moment when someone realises, I can do this.
The Story So Far
Next Wave Consulting launched with a clear, emotionally resonant brand that empowers rather than instructs. The identity system supports consistent expression across learning materials, digital platforms, and communications, while remaining flexible and human.