Scent&Ceremonies
Moments of calm, crafted in scent and ceremony.
LONDON, 2024
Role : Brand Strategy, Visual Identity, Packaging Design
Result : A holistic brand world that redefines self-care, inspiring consumers to cherish daily rituals as meaningful ceremonies.
Photography by : @daniaphotoproject
Every scent is a memory, and every ritual a chance to celebrate it.
Scent & Ceremonies is a Jakarta-based self-care brand that transforms daily routines into enchanting rituals. Rooted in the luxurious world of fragrance and inspired by cultural richness, the brand goes beyond functionality—creating sensory journeys that evoke memory, comfort, and connection.
Scent & Ceremonies turns the ordinary into the unforgettable, one ritual at a time.
Challenge
The task was to design a brand that felt both luxurious and personal, one that could balance sophistication with emotional intimacy. The challenge lay in crafting an identity that not only conveyed quality but also awakened memory, making ordinary rituals feel meaningful and celebratory.
Approach
We built the brand around the philosophy that scent is memory made tangible. Drawing inspiration from Indonesian tea plantations and traditional fragrance rituals, the visual identity combined elegance and cultural nuance. A refined emblem logo and curated color palette brought sophistication, while packaging was designed to be both simple and indulgent—turning each product into an invitation to pause, reflect, and enjoy.
The Story So Far
Scent & Ceremonies now carries a distinct and cohesive brand identity across packaging, marketing, and communications. Its visual language embodies both luxury and warmth, transforming the act of self-care into an evocative experience. By blending cultural inspiration with contemporary design, the brand elevates personal care into a narrative of ritual, memory, and delight.